Operations·Capability hub
CRM
Core client relationship management, pipelines, and compliance notes.
What's shifting
From manual data entry to self-populating client graphs
Legacy CRMs were glorified Rolodexes that required advisors to manually log every call, email, and meeting note. AI agents now auto-ingest communications, transcripts, and documents to populate activity, tasks, and household relationships in real time. This turns the CRM from a passive system of record into a living client intelligence graph.
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How the work actually gets done
The top software vendors firms use here, and the features those tools actually ship.
Market landscape
56 vendors · 34 with profiles
LeaderEstablished, scaled incumbents.ChallengerMeaningful traction, gaining share.AIAI-native — built around LLMs / agents.DigitalDigitally native — app-first, no branches.