Prospect to report
The five stages an advice business runs, from finding a household to reporting on it. Click a stage to see the sub-capabilities on it, the vendors that sell into it, and the asset-side stage it rhymes with.
The plain chain — stages only.
Where vendors pile in
Most crowded stages
- Prospect160
- Invest138
- Plan126
- Report113
Fewest vendors mapped
Thinnest stages
- Onboard95
- Report113
- Plan126
- Invest138
The four pillars
Discovery, goals, tax and estate — the work a household actually pays for, and the part AI is reshaping fastest.
Onboarding, custodial platforms, held-away aggregation. The plumbing that decides how fast a firm can grow.
Models, drift, rebalancing and TAMPs — the lighter cousin of an asset manager's OMS and optimiser stack.
CRM, workflow, billing, compliance and performance reporting — where most of a firm's headcount actually sits.
Mostly the same names. Very different jobs.
People, tools and players cross the line between wealth and asset management. What changes is depth, scope and where the real work happens.
Same custodian, different job
Schwab and Fidelity compete on advisor-platform economics; the institutional custodians next door compete on NAV, depositary and securities lending.
Same OMS, different weight class
Rebalancing and model drift here; block trading, allocation and pre-trade rule engines on the asset side.
Same skill, different depth
Vendor selection is an RFP for the advisor stack in wealth; in asset management it adds IBOR, compliance rule engines and data lineage.